Car Enthusiasts Absolutely Losing It Over New Koenigsegg They’ll Never Own
June 20, 2025

"This car changed my life," says man who will only ever see it on Instagram.

GENEVA—The car community has erupted into mass hysteria following the reveal of the new Koenigsegg Ragnarök XXR-GT, a 1,600-horsepower hypercar featuring a carbon-fiber monocoque, active aero, a zero-to-60 time measured in hyperspeed, and a price tag roughly equivalent to the GDP of most small countries.

 

The car, limited to only three units worldwide, is already sold out—likely to a Nigerian prince, a Scandinavian vampire, and possibly Tom from MySpace. Still, that hasn’t stopped every car enthusiast with a YouTube account or a garage full of rusted Miatas from declaring it the most important vehicle of the decade, as if they’re auditioning for the new Top Gear.

 

“This car is everything I’ve ever dreamed of,” said Brendan Walters, 29, who currently drives a 2007 Honda Civic with a cracked bumper and a fart can exhaust. “It really speaks to me. Not in a way I’ll ever physically interact with, of course. But spiritually? It’s like I own one.”

 

Social media has been flooded with reposts, renders, and wildly inaccurate performance claims. “I heard it does 300 mph in reverse,” said one TikTok user, who also claimed the car runs on confidence and Bugatti owner tears.

 

Meanwhile, actual automotive journalists are doing their best to explain the technological marvels of the vehicle, though no one is really paying attention. “It’s got something called a ‘triplex rear damper,’” said MotorTrend contributor Alex Graves. “But the public mostly cares that it has a button labeled ‘APOCALYPSE’ and cupholders made from meteorite.”

 

Despite being completely inaccessible to 99.9999% of the population, the car has become an aspirational icon for every underpaid member of the workforce with a car-enthusiast vision board. “I already put it as my phone background,” said Diego Marquez, who hates his job and can’t afford new wheels. “I figure I’m only, like, four million dollars and a completely new identity away from making it happen.”

 

Critics say the hype is irrational, but enthusiasts remain unbothered. “Yeah, it’s completely unattainable,” said YouTube commenter @BoostedLamboKid420. “But thinking about it helps me ignore the check engine light in my Subaru.”

 

Koenigsegg, for its part, released a statement acknowledging the hysteria. “We’re proud to keep making cars that no one can buy,” the company said. “If you’re even asking for the price, please exit the configurator.”

 

As the digital burnout continues, one thing is certain: nothing brings the car community together quite like collectively drooling over something they’ll never, ever even see.

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