First Man to Ever Enter Victoria's Secret Infuriated They Don't Sell Car Bras
November 6, 2023

"...I was sure it was Victoria's Secret. They didn't have any! It's absurd!"

COSTA MESA—John Sullivan, known locally for his outdated passion for car bras, made history by becoming the first man to ever enter a Victoria's Secret store. His mission? To find car bras. To his dismay, he soon discovered that the bra retailer didn't stock any automotive accessories from the 80s, leaving him infuriated and bewildered.


Sullivan, who ran out of stores that carry car bras, had heard that there was a store at the mall that carried bras. Eager to get the front end on his E30 318i supported, he ventured into the South Coast Plaza and ventured into Victoria's Secret. His experience, however, was far from what he expected


"I couldn't believe it," Sullivan said, still in disbelief. "I'd heard so much about this store that still carried car bras and I was sure it was Victoria's Secret. They didn't have any! It's absurd!"


Sullivan's frustration highlights the importance of clarity in retail branding. Victoria's Secret is renowned for its lingerie and beauty products, and while they cater to a specific demographic, automotive accessories are not part of their repertoire.


When asked about Sullivan's unique visit, a spokesperson for Victoria's Secret responded, "We appreciate Mr. Sullivan's enthusiasm, but car bras haven't been cool for 30 years. No wonder he doesn't know what we sell."


Sullivan's attempt to merge two unrelated worlds, automotive accessories and lingerie, might be seen as a quirky adventure. However, his disappointment serves as a reminder that some things are best sought from specialized retailers. As for car bras, it seems he will need to explore finding a time machine because nobody, and I mean nobody, sells those anymore.

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