"With our VR simulation, we can make anyone a team principal..."

LONDON—Red Bull Racing has once again pushed the boundaries with its latest offering: an interactive VR experience that allows fans to step into the shoes of a team principal for the 2024 season. This groundbreaking initiative aims to provide enthusiasts with a behind-the-scenes glimpse into the high-pressure world of Formula 1 management and also get a team principal on the cheap in case Horner gets axed.

"We wanted to give fans an immersive experience unlike anything they've ever seen before," explained a spokesperson for Red Bull Racing. "With our VR simulation, we can make anyone a team principal. Verstappen is going to do what he does anyway."

The interactive VR experience offers users the opportunity to navigate through various scenarios and challenges faced by team principals throughout the season. From negotiating sponsorships to strategizing race tactics, participants are tasked with making critical decisions that can impact the team's performance off the track.

"I've always dreamed of taking Horner's job," remarked one enthusiastic participant. "This VR experience allows me to live out that fantasy, can't be that hard."

For Red Bull Racing, the interactive VR experience represents more than just a novelty; it's a way to have a team principal ready in case Horner starts doing his Horner thing again. As Formula 1 continues to evolve and embrace new technologies, initiatives like this pave the way for Formula 1 to continue without sacrificing the money they so desperately need.