People Who Drank Surge Growing Up Are 100x More Likely to Spend All Their Money on Cars
July 11, 2024

"Surge may translate into a desire for stage 1, stage 2, or even stage 3 mods."

HAWTHORNE—A recent study by the Useless Technicals Institute (UTI) has revealed a surprising correlation: people who drank Surge soda growing up are 100 times more likely to spend all their money on cars. This intriguing discovery sheds light on how consuming drinks packed with sugar and caffeine during formative years is the real cause of your need to buy a cold air intake for a thirty year old econobox with three hundred thousand miles.


Surge, the highly caffeinated citrus soda that gained popularity in the late '90s, has long been associated with extreme sports and high-energy lifestyles. However, UTI's study suggests that its influence extends far beyond youthful exuberance, impacting financial behavior well into adulthood.


Dr. Patricia Hughes, lead researcher at UTI, explained the findings: "Our research indicates a strong connection between the consumption of Surge soda during formative years and a propensity to blindly throw money at cars later in life. It appears that the high energy and excitement associated with Surge may translate into a desire for stage 1, stage 2, or even stage 3 mods."


This phenomenon is exemplified by individuals like Jeff Thompson, a 34-year-old car enthusiast. "I practically bathed in Surge as a kid," he confessed. "Now, I'm draining my savings on car mods. Coincidence? I think not."


Many are curious about the underlying psychological mechanisms that drive this behavior. Dr. Emily Carter, a behavioral psychologist, noted, "This is a fascinating example of how early experiences and brand associations can shape our habits. Surge seems to have left a lasting imprint on these individuals brains that forces them to make incredibly irresponsible decisions."


"I never thought a soda could influence my spending habits," admitted car enthusiast Laura Greene. "But looking back, it makes sense. Surge is more than soda, it's a lifestyle."


For now, the UTI study serves as a reminder of the unexpected ways our past can shape our future, urging us to reflect on the connections between our youthful indulgences and adult financial behaviors.

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