Revealed: RockAuto is Secretly Owned by Dwayne Johnson
October 26, 2024

"Do you smell that? He's cooking something great here."

MADISON—In a surprising revelation that has left many car enthusiasts stunned, it has been confirmed that RockAuto, the popular online auto parts retailer, is secretly owned by none other than Dwayne "The Rock" Johnson. The news broke after a series of leaked documents tied the Hollywood star and former professional wrestler to the company.

“Vin Diesel pretends, I actually like cars,” Johnson shared in an interview following the revelation. “I wanted to be part of something bigger in the automotive world and I love those little magnets. RockAuto was the perfect opportunity for me to quietly stay connected to that passion and keep these jabroni's cars running.”

RockAuto, known for its vast selection of affordable car parts, has been a favorite among do-it-yourself mechanics for years. However, few would have guessed that the man behind the brand was one of the most recognizable figures in the world.

“I had no idea,” said Greg Simmons, a longtime RockAuto customer. “I’ve been ordering parts from them for over a decade, and I would’ve never imagined The Rock was behind it. I guess that explains the name though.”

While Johnson has remained relatively quiet about his involvement, sources close to him say he’s taken a hands-on role in shaping the brand’s ethos. “He’s always been about empowering people to take control of their lives, if they don't the people's elbow is always on standby” said an anonymous insider. “Owning RockAuto is an extension of that. Do you smell that? He's cooking something great here.”

Johnson himself is now embracing his secret ownership being public. “I guess the secret’s out,” he laughed. “But I’m proud of what RockAuto stands for. It’s about grit, perseverance, and finally having something again that Kevin Hart is not attached to.”

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