Rose Parade's Sponsor Honda Requests Winner Be Decided by Racing the Floats
January 1, 2024

"...maybe it's time to try for one hundred laps."

PASADENA—The iconic Rose Parade faces a potential transformation as Honda, one of its key sponsors, proposes an twist to determine the winner: racing the floats. This proposition has stirred excitement and curiosity among people that have no business being at a parade.


For decades, the Rose Parade has been a symbol of grandeur, featuring meticulously crafted floats adorned with vibrant flowers, capturing the essence of the New Year's celebration. However, Honda's suggestion challenges the traditional judging process, adding an element of speed and dynamism to the otherwise mellow experience. Like REALLY mellow.


A spokesperson for Honda explained the motivation behind the proposal, stating, "We believe that introducing a racing element to the Rose Parade will bring a fresh, modern energy to the event. It's an opportunity to showcase the performance and innovation that Honda is known for without having to brine some 'judges' to win."


The prospect of float racing has generated mixed reactions within the Rose Parade community. Some enthusiasts embrace the idea, viewing it as a thrilling evolution that could attract a broader audience. One participant remarked, "It's a bold move, and if executed well, it could inject new life into the parade. It's a five-and-a-half mile track and they do one lap in two hours, maybe it's time to try for one hundred laps."


However, not everyone is on board with the proposed change. Critics argue that the Rose Parade's charm lies in its timeless elegance and the meticulous craftsmanship that goes into each float. But most importantly, if the floats are going fast their top hats will fly away.


As discussions unfold, the Rose Parade committee is carefully weighing the pros and cons of Honda's proposal. The decision will undoubtedly shape the future of this beloved tradition, determining whether the floats will gracefully glide down the streets or race toward the title in a burst of speed and color. Whatever the outcome, one thing is certain—Honda is up to something…

More Recent News

By Jonnathan Perez June 14, 2025
RIVERSIDE—The average age of used vehicles in the United States has officially reached 12.8 years, according to new industry data released this week. But experts warn that the real number skyrockets to 60 if you include all the cars currently sitting on jack stands in driveways, garages, and questionable Facebook Marketplace ads.
By Jonnathan Perez June 13, 2025
DETROIT—Despite dismal sales, nonexistent marketing, and no dealerships, Alfa Romeo continues to exist in North America. Somehow. There’s only one possible explanation: a secret society is keeping it alive.
By Jonnathan Perez June 13, 2025
WASHINGTON, D.C.—With many mildly horrified but completely unsurprised, the White House has formally requested that Mercedes-Benz resume production of the 770—a massive luxury car originally built for top Nazi officials during the 1930s and 40s.
By Jonnathan Perez June 12, 2025
LOS ANGELES—Recently uncovered studio notes have revealed that the 2000 cult classic Dude, Where’s My Car? was originally conceived as a gritty, grounded drama centered on Honda owners waking up to discover—shockingly—that their Civics had been stolen.
Show More

THE SHOP

EMAIL:
info@ninetyoneoctane.com

TEXT:
(424) 259-2428‬

S T A Y  T U N E D