Rose Parade's Sponsor Honda Requests Winner Be Decided by Racing the Floats
January 1, 2024

"...maybe it's time to try for one hundred laps."

PASADENA—The iconic Rose Parade faces a potential transformation as Honda, one of its key sponsors, proposes an twist to determine the winner: racing the floats. This proposition has stirred excitement and curiosity among people that have no business being at a parade.


For decades, the Rose Parade has been a symbol of grandeur, featuring meticulously crafted floats adorned with vibrant flowers, capturing the essence of the New Year's celebration. However, Honda's suggestion challenges the traditional judging process, adding an element of speed and dynamism to the otherwise mellow experience. Like REALLY mellow.


A spokesperson for Honda explained the motivation behind the proposal, stating, "We believe that introducing a racing element to the Rose Parade will bring a fresh, modern energy to the event. It's an opportunity to showcase the performance and innovation that Honda is known for without having to brine some 'judges' to win."


The prospect of float racing has generated mixed reactions within the Rose Parade community. Some enthusiasts embrace the idea, viewing it as a thrilling evolution that could attract a broader audience. One participant remarked, "It's a bold move, and if executed well, it could inject new life into the parade. It's a five-and-a-half mile track and they do one lap in two hours, maybe it's time to try for one hundred laps."


However, not everyone is on board with the proposed change. Critics argue that the Rose Parade's charm lies in its timeless elegance and the meticulous craftsmanship that goes into each float. But most importantly, if the floats are going fast their top hats will fly away.


As discussions unfold, the Rose Parade committee is carefully weighing the pros and cons of Honda's proposal. The decision will undoubtedly shape the future of this beloved tradition, determining whether the floats will gracefully glide down the streets or race toward the title in a burst of speed and color. Whatever the outcome, one thing is certain—Honda is up to something…

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