New Bluetooth Tires Alert You If They're Losing Performance or Maybe You're Just Slow
October 20, 2024

"I appreciate the updates on my tire health, but sometimes It's harsh..."

SUWANEE—A groundbreaking innovation in automotive technology has arrived with the introduction of Bluetooth-enabled tires. These smart tires notify drivers when they are losing performance — or, in some cases, when you are simply a slow ass driver. The technology aims to improve on track performance while also delivering some honest feedback about the real reason your lap times haven't improved.

Developed by the tech-savvy team at SpeedSmart Innovations, the Bluetooth tires are equipped with sensors that monitor tread wear, air pressure, and air temperature. But the feature grabbing the most attention is their ability to roast drivers that need more seat time.

"We wanted to create something that keeps drivers informed in real-time, but also delivers a bit of harsh reality into their driving experience," said James Gutierrez, head of product development at SpeedSmart. "It’s all about performance, but sometimes, you just need to know if you should go back to autocross instead"

Drivers receive notifications on their phone, alerting them if their tires need attention or if they will never live up to their potential. "I was on track and got a ping on my phone," said early adopter Steven Phan. "It said, ‘Your tires are fine, but maybe step on the gas a little.’ It’s like having a backseat driver, but smarter."

Not all feedback has been positive, though. Some drivers have found the alerts a bit too blunt. "I appreciate the updates on my tire health, but sometimes It's harsh," Teresa Lawson, who has been testing the tires for a month. "I don’t need to be called a noob."

Despite the mixed reactions, the new Bluetooth tires are gaining traction in the market, promising to revolutionize the way drivers interact with their race cars.

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